但更痛的是口碑的持续滑坡和竞品带来的竞争，完美日记的产品以代工为主，研发投入占比极低，核心竞争力停留在包装、配色与营销概念，缺乏技术壁垒。当花西子、酵色、橘朵、彩棠等一大批国货彩妆品牌跟进内容种草+平替模式后，完美日记的差异化优势迅速消失。
The First Counter-Attack
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“Maybe your TikTok’s taken away. But then you go on Roblox. Or you go on Discord and you start talking to people there,” he said. “That’s one of the things that is challenging…kids are super savvy, and so they’ll get around things.”
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